Allan – sounds like you’re just getting started on Digital Marketing for brick-and-mortar businesses? I’ve been at it for quite a few years, happy to answer any specific questions you may have, as one datapoint among many you’ll want to gather. 🙂 (measurableROI.com is my website, though you’ll see that it’s not particularly helpful to you – I’m not taking on new clients right now, lucky enough to be filled up with business.) Have an amazing day!