Impact Theory University: The Phases

With the Business Track, you get full access to our ever-growing library of classes with topics ranging from picking a business idea to social media to forming new strategic directions and more. Our goal is to provide an overwhelming amount of tangible value to businesses at any stage of their growth.

To help you navigate through our content, your classes are organized into distinct phases based on a single overarching topic. We recommend you start at the beginning in PHASE 1 with Entrepreneurship 101 and work your way down the list!  NOTE: You will need to select ‘Mark Complete’ in order to move onto the next class. 

The key here is to take the time to watch each class, one at a time, create your personalized action plan from what you’ve learned, and consistently put it into practice! Taking action on only one of our fundamental classes will return you more value than just binge-watching 10 classes without taking any notes. 

Don’t forget that every class comes with a PDF/digital worksheet that contains ACTION ITEMS for you to complete.  This is all about real-life application.  If you want to see results in your business, you need to put in the work. 

Have questions about the class content? Hitting roadblocks with execution? Join us every Monday for Tom’s Live Coaching Q/A session.  Schedule can be found in your CALENDAR.

What are the classes in each phase? You can click on them to find out, or see the full list below:

Phase I: Starting Your Business

• Entrepreneurship 101 
• How to Choose a Killer Business Idea
• How to Start a Business with Little or No Money

Phase II: Define Your Mission, Vision, Culture and Goals

• 4 Steps to Creating a Clear Mission Statement
• Developing Your Company’s Culture and Core Values  
• Deploying Your Vision Within the Company
• 3 Keys to Achieving Your Business Objectives 

Phase III: Build a Meaningful Community with Social Media

• How to Build a Thriving Community Around Your Brand
• How to Amass Your First 10,000 True Fans 
• Social Media 101: Know Your Audience, Know the Platforms 
• Social Media 101: 3 Steps to Build Your Initial Audience  
• Social Media 101: How to Make Amazing Content  (Video title card says part 4)
• Social Media 101: Identifying the Metrics That Matter  

Phase IV: Physics of Progress

• Physics of Progress, Part 1 
• Physics of Progress, Part 2 

Phase V: How to Think and Operate as a CEO

• The Traits and Skills of a Great CEO 
• How to Build a Powerful Self-Narrative, Part 1
• How to Build a Powerful Self-Narrative, Part 2
• How to Build a Powerful Self-Narrative, Part 3 
• 10 Steps to Maximize Your Efficiency 
• Mastering the Meeting 
• 7 Foundational Steps to Decision-Making in Business, Part 1 
• 7 Foundational Steps to Decision-Making in Business, Part 2 
• 8 Leadership Strategies to Build Your Best Team, Part 1 
• 8 Leadership Strategies to Build Your Best Team, Part 2 

Case Studies and with Tom

• Tom’s Five Biggest Business Mistakes, Part 1 
• Tom’s Five Biggest Business Mistakes, Part 2

That’s it! Are you ready to get started? Mark this post as complete below, and then click here to jump into Phase I now!